Our Story

BORN FROM: SURF, FUN, FAMILY & SUN

Born from: Surf, Fun, Family & Sun

On the sun-kissed shores of the Gold Coast, where waves crash and laughter fills the air, a pair of passionate souls united, fueled by their love for the ocean and the thrill of the ride. They envisioned a bike that could conquer the rugged coastline while embodying the spirit of adventure and community.

With this vision and unwavering dedication, they set out to create something extraordinary—engineering the Fatfish to perfection. This e-bike doesn’t just move you forward; it empowers you with the strength to explore the unknown, where thrilling experiences and unforgettable moments await.

Fatfish is the pride and joy of Ride Electric, the most passionate company offering a diverse variety of e-bikes and e-scooters across Australia. Our commitment goes beyond simply providing exceptional products; we stand by our dedication to trustworthy customer service and responsiveness. When you choose Fatfish, you're not just getting a bike; you're investing in a legacy of adventure, quality, and community that Ride Electric has carefully cultivated.

Every ride on your Fatfish is a reminder of those cherished beach days, filled with sunshine and the freedom of the open road. We hope it inspires you to discover uncharted paths and explore hidden trails. Your Fatfish is more than just a bike; it’s a trusted companion that collects memories and embodies the courage to make bold choices—choices that empower you to be better than you were yesterday, choices that contribute to a brighter future for both you and the planet.

We invite you to unleash your adventurous spirit and live life to the fullest, transforming every journey into a bold statement. Join our vibrant community, embrace the ride, and let your Fatfish lead you on epic adventures, one journey at a time.

WHAT SETS FATFISH APART FROM THE OTHER E-BIKES?

What sets Fatfish apart from other
e-bikes?

What sets us apart is our focus on the people who ride our bikes, not just the bikes themselves. In just six months, over 500 riders have chosen to become Fatfishers—not because we’re the most affordable or the most widespread, but because they connect with what we stand for. We’re not about mass production or pushing sales; we’re about building a community around a shared passion. Our riders choose us because they value quality, authenticity, and the belief that every journey should be a bold statement. We’re here for those who want more than just a ride; they want a connection, a purpose, and a brand that genuinely cares about their experience.

When you become a Fatfisher, you’re not just connecting with a brand; you’re joining a community that truly cares about you. Behind the scenes, passionate individuals—both beginners and experts—dedicate themselves to making your experience seamless and delightful. We celebrate every Fatfisher as a valued member of our family because, to us, you are more than just a number or a data point on a chart. You’re an integral part of our journey, and we will always be here to support you every step of the way.